دورة إدارة محفظة المنتجات: تحديد أولويات المنتجات لتحقيق نمو مستدام للأعمال

لمحة عامة

Product portfolio management is a strategic discipline that enables organizations to evaluate, prioritize, and optimize product investments for sustainable business growth. This program equips professionals with the practical knowledge needed to manage product portfolios through systematic portfolio analysis, product evaluation, resource allocation, and evidence-based decision-making. Participants will also learn how to balance innovation, profitability, risk management, and long-term organizational goals, ensuring that each product contributes to business success.

This program, as part of its Product Management courses in the Management category, explores the latest portfolio management strategies, product prioritization frameworks, governance models, investment planning, and performance measurement. Participants will gain practical tools for selecting appropriate initiatives, aligning product portfolios with corporate objectives, and making informed decisions that maximize value and optimize resource utilization.

أهداف الدورة

سيتمكن المشاركون في نهاية الدورة من:

Upon completion of this course, participants will be able to:

• Understanding the principles and importance of product portfolio management.
• Conduct an effective product portfolio analysis using recognized strategic frameworks.
• Evaluating product performance from financial, market, and customer satisfaction perspectives.
• Prioritize products according to strategic value, risk, business objectives, and organizational capabilities.
• Developing a product portfolio strategy that aligns with the organization's vision and long-term growth plans.
• Implementing product governance frameworks to improve the decision-making process.
• Evaluating investment opportunities in products using financial and strategic methods.
• Achieving a balance between innovation initiatives and operational and commercial priorities.
• Allocate resources efficiently across different products and business units.
• Monitoring the performance of the product portfolio using key performance indicators and continuous improvement techniques.

Target group

This course is suitable for:

• Product Managers
• Senior Product Managers
• Product Portfolio Managers
• Product owners
• Business Development Managers
• Strategy managers
• Innovation managers
• Project managers
• Specialists in Project Management Offices (PMOs)
• Commercial managers
• Marketing managers
• business analysts
• Operations Managers
• Executives responsible for product strategy and investment decisions
• Entrepreneurs who run multiple products or services